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Elevate Eldercare

Apr 16, 2021

Today they explore episode 75, where Susan Ryan sits down with Lisa McCracken and Dan Hermann of Ziegler Investment Banking, a privately held investment bank, capital markets and proprietary investments firm that specializes in the healthcare, senior living, and education sectors. 

McCracken is director of senior living research and development, and her primary focus is on conducting industry research and trend analyses. Hermann is president and CEO, as well as head of investment banking at Ziegler. 

In this recap, Marla and Mary discuss the differences in focus for not-for-profits and for-profit organizations in senior living and care.  We discuss their rapid response to COVID and their unique ability to acquire a vast amount of data on this topic. Marla takes a closer look at the origins of Ziegler and where it started in the Midwest.

Ever wonder why they call it a bull or bear market?  You’ll be surprised with some of the possible definitions. 


Find out more about the origins of bull and bear market here:,the%20movement%20of%20a%20market.