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Elevate Eldercare

May 21, 2021

Today we explore episode 85, where Susan Ryan sat down with Joel Anderson, president & CEO of LifeStar Living, a senior living development services, management, and advisory company located in Sarasota, Fla. Anderson has spent his 26-year executive career in directing both non-profit and for-profit senior living organizations.

In this recap, Marla and Mary discuss the LifeStar Living organization and take a closer look at what it means to build a new brand. Anderson is trying to move the needle on senior living and build a brand that is different. What does that take and what is important to consumers? 

Marla takes a deeper dive into workforce and what Anderson has to say about leadership and its responsibility. Mary discusses his perspective on COVID-19 and the creative side of what staff members can do when forced to make alternative plans.

Are you ready for a revival? Anderson says there needs to be a revival in the senior living arena. What does a revival mean and how does it relate to the senior living?

Unexpected topics for this episode of “Let Me Say This About That”!

Thank you, VANCARE, our sponsor for the month of May. As a family-owned business for more than 30 years, VANCARE is the leading manufacturer of American-made ceiling and mobile floor lifts. You can find them at


Read about 7 steps to revival here:

The difference between leaders and managers: